Lunar Guide
I’m building a more approachable relationship between cosmic perspective and everyday reflection.
Founder
Real project · public-facing work and owned production assets
Lunar Guide / In motion
A little perspective, in motion.
The 30-second film and a shorter 15-second cut.
Lunar Guide / In stills
Four everyday perspectives.
A series of four concepts, presented in their original portrait format.
01 / Idea, problem & leadership
What needed to change.
- My role
- Founder
- Disciplines
- Brand · UX / UI · Product
The central idea
My direction gives a complex symbolic system a welcoming entry point.
- Designed for
- People exploring astrology as reflection and considering Lunar Guide.
- Scope of this study
- Founder perspective · Public web experience · Product positioning · Reflection-led visual direction
- What is shown
- Lunar Guide is my real, ongoing project. This study presents the public website, app entry, and existing product-marketing screens, updated 30- and 15-second films, and four static concepts. A contracted development team builds and maintains the app, calculation engine and Spirit Guide. No measured outcomes are claimed.
A useful first impression
My founder challenge is communicating what Lunar Guide offers before inviting exploration. The public experience needs an expressive identity and a clear reason to continue.
02 / Thinking, evidence & concepts
Making the thinking visible.
The work shown documents the public experience. Private customer data and unverified performance claims are excluded.
From atmosphere to understanding
I bring the public website, app entry and existing product-marketing screens together to show how the celestial identity carries into the product. The Daily Horoscope, Tonight’s Sky and Tarot examples show distinct entry points while sharing a visual language. The screenshots are presentation material, not evidence of customer outcomes.
My role, clearly defined.
I’m the founder of Lunar Guide. I present the project’s positioning and public product experience here. The app, calculation engine and Spirit Guide are built and maintained with a contracted development team. These marketing screens are product examples, not customer testimonials or outcome data.
03 / Solidified direction
An intimate observatory
I pair celestial atmosphere with plain-language reflection so the identity can invite curiosity without making the offer harder to understand. Quiet composition and a clear reading hierarchy give the real product evidence room to speak. The tradeoff is deliberate: less symbolic ornament, more space for a useful first step.
Current art-direction rationale · developed for this portfolio revision, October 2026.
Creative direction / Decisions
The choices behind the work.
Begin with an invitation
I position reflection as the first idea visitors encounter. Explaining every astrological concept upfront would make the entry experience heavier; deeper context can follow curiosity.
Keep the symbolism grounded
I connect celestial imagery with everyday language. Astrology is presented as a lens for reflection, with care around language that could imply prediction or scientific certainty.
Make the product understandable
I want birth-chart context, current transits, voice journaling and the conversational Spirit Guide to feel connected. The tradeoff is explaining that breadth without overwhelming a new visitor.
04 / Final result & next test
The work, as it stands.
The study brings together the public website and app entry, existing product-marketing screens, two films and four static campaign concepts. Lunar Guide is an ongoing founder-led project; a contracted development team builds and maintains the app, calculation engine and Spirit Guide. No measured product outcome is claimed here.
What I would validate next
My next questions concern comprehension: can a first-time visitor explain the offer, distinguish reflection from prediction, and choose a starting point? Moderated sessions and accessibility checks would inform the next iteration.
Credits & context
Lunar Guide / Naiive Labs LLC. Site lunar texture credited to NASA’s Scientific Visualization Studio. Engineering by a contracted development team.
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