Chi
Alexander.

I’m an artist, multidisciplinary designer, and storyteller with a background in marketing, ad creative, and creative strategy. I studied product design, with a focus on physical products and UI/UX, and I’m drawn to work that brings product development and marketing together.

At the heart of my work is problem-solving. I use the tools available to me, including AI, to explore ideas, develop experiences, and create work that helps people feel connected to a brand. Whatever the medium, I want the work to have a purpose and a story worth telling.

I believe stories give things history and character. They help us understand where something came from, why it exists, and how we relate to it. The objects, interfaces, images, and films I create are pieces of that narrative. My role as an artist and designer is to build those pieces and set the stage for the story to unfold.

Video games, film, and music shape how I approach my work. Games inspire me through their world-building, interaction, and attention to detail. Film reminds me how imagery, pacing, and sound can change the way someone feels, influence culture, and bring people together. Music can transform a room, give a moment its energy, or bring back a memory.

I bring those influences into my projects through the way an experience moves, responds, looks, and sounds. Whether I’m developing a product, shaping a campaign, or creating something experimental, I’m interested in how thoughtful design can make an idea feel real to someone else.