Brand & Art Direction / Selected work

Give an idea its character.

I bring design and storytelling together to build identities, images and experiences that help people feel connected to a brand.

flat-based fragrance bottle with beveled shoulders in dark brown glass on burgundyExplore project
Spec workBrand

Afterform

I explore how a fragrance identity can turn an invisible experience into an object worth keeping.

BrandProduct
Open Frequency festival poster art directionExplore project
Spec workBrand

Open Frequency

I turn a repeated wave into a flexible festival identity that holds many voices within one recognizable signal.

BrandMotionPlay
green and yellow trail shoe over orange terrainExplore project
Spec workBrand

Second Wind

I build an outdoor identity around the invitation to return, with room to move at your own pace.

BrandProduct
travertine courtyard with a cobalt chair and terracotta curtainExplore project
Spec workBrand

Still Here

I explore a hospitality identity that makes room for atmosphere while keeping the next practical decision clear.

BrandUX / UI
Lunar Guide’s live website, featuring its cosmic visual identityExplore project
Ongoing / Selected projectProduct

Lunar Guide

I’m building a more approachable relationship between cosmic perspective and everyday reflection.

BrandUX / UIProduct

My practice / A little about me

Good work starts
with good questions.

I’m an artist, multidisciplinary designer, and storyteller with a background in marketing, ad creative, and creative strategy. I studied product design, with a focus on physical products and UI/UX, and I’m drawn to work that brings product development and marketing together.

At the heart of my work is problem-solving. I use the tools available to me, including AI, to explore ideas, develop experiences, and create work that helps people feel connected to a brand. Whatever the medium, I want the work to have a purpose and a story worth telling.

I believe stories give things history and character. They help us understand where something came from, why it exists, and how we relate to it. The objects, interfaces, images, and films I create are pieces of that narrative. My role as an artist and designer is to build those pieces and set the stage for the story to unfold.

Video games, film, and music shape how I approach my work. Games inspire me through their world-building, interaction, and attention to detail. Film reminds me how imagery, pacing, and sound can change the way someone feels, influence culture, and bring people together. Music can transform a room, give a moment its energy, or bring back a memory.

I bring those influences into my projects through the way an experience moves, responds, looks, and sounds. Whether I’m developing a product, shaping a campaign, or creating something experimental, I’m interested in how thoughtful design can make an idea feel real to someone else.

Rules of Play A motion study25 seconds · Sound on playOpen video
Visual description

Black geometric shapes move around an orange centre on a cream grid, then assemble into a three-dimensional cube. The study explores rhythm, space, perspective and movement.

Creative directionBrand & identityDigital & productMotion & storytelling

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